Driade

 Driade Rosso

 

 

Driade is an aesthetic lab in continuous search for beauty in living space.

The vast Driade catalogue includes home, garden and public spaces furniture. Pieces of art and objects for daily use, souls that blend each other harmoniously. All this makes Driade unique in design world.

The aesthetic lab is the result of the desire to introduce experimentation into mass-produced products. The search for creativity in each product constitutes the mission of the enterprise itself.

Driade creates products that are unique, eclectic, eccentric but at the same time elegant, timeless and, above all, joyful. Within this alchemy of means of expression and sensations, everyone finds a Driade that it looks like him. The art of living is based on the idea that eclecticism, blend of cultures, curiosity and surprise are the true essence of our age.

A bent for listening, a state of alert, an attention to register the signs coming from outside and then translate them into daily products. Being permeable to differences makes Driade project one that is open to the future. Driade denies the flatness of globalization but grasps at the freshness coming from the multiplication of places and the development of ideas.

Driade is born in 1968 thanks to the joint efforts of a founding group formed by Enrico Astori, the art director who from the beginning defines the product and communication policies; Antonia Astori, a designer who is also the author of the company’s architectural image; Adelaide Acerbi in charge of the brand’s image and communication. Since the beginning Driade asserts itself for the quality of its creative offer and for an industrial policy heavily geared towards innovation, a synergy of three core designer elements: project planning, execution and advertising. Producing design furniture as individual art objects following the rules of collecting. This is how Driade develops as a factory of art.

 

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